American Go E-Journal

You Go, Girl! Reaching Out to Japan’s Youth With Trendy Magazine

Tuesday July 22, 2014

Here’s an unusual stratagem for hooking new players in Japan: a free go-themed girls’ magazine with topics such as extreme go and finding your dream go-playing soul-mate. According to a recent report on RocketNews24, Goteki magazine explores such things as defining an “Igogirl” (black or dark-brown hair, a natural make-up style and enjoys getting presents) and the four species of Igomen (Yuru Fuwa Shikkari Igomen, Cabbage Roll Igomen, Chara Maji Igomen, and Ora Ama Igomen) as well as a handy love map to determine which Igomen you’d fall for. There are also some sexy photo spreads (right) featuring high level go players like Akihiko Fujita. Noting that manga and anime have been used in the past to introduce less popular activities like basketball and soccer to Japanese youths with relative success, the report concludes that we’ll know if this latest effort works “when we see Igogirls walking around with dark hair and sakura-pink dresses.”
- Thanks to Jonathan Thomas of the Mohawk Valley Go Club in Utica, NY for passing this along, via Richard Moseson

Categories: Japan
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